Privacy Policy

Who we are

• Swim Lessons with Kelly (the “Business”, “we”, “us”) operates swim lessons and related services. This policy describes how we collect, use, share, and protect personal information for students, parents, and website visitors.

Information we collect

• We collect contact and account information (name, email, phone, address), payment details (processed by third‑party processors), health and emergency information (medical conditions, allergies), communications (SMS and email opt‑ins, message history), and usage data from our website (cookies, IP address).

How we use your information

We use personal data to:

• Provide and manage lessons, schedules, and payments.

• Send transactional messages (booking confirmations, receipts, lesson reminders).

• Send optional marketing about classes, promotions, and events if you opt in.

• Respond to inquiries and emergencies.

• Improve services and maintain safety.

SMS and email communications

• We follow applicable SMS and email rules. By providing your phone number you consent to receive SMS messages for scheduling, reminders, weather alerts, and optional marketing; message frequency varies and message & data rates may apply. Reply STOP to opt out or HELP for help.

• Consent is not a condition of purchase. We collect emails during registration and may send marketing messages; you can unsubscribe via the link in any marketing email as required by law Federal Trade Commission.

Legal bases and compliance

• We process data to perform the contract (deliver lessons), to comply with legal obligations, and with your consent for marketing. We follow TCPA and industry best practices for SMS opt‑in/opt‑out and maintain records of consent and disclosures.

Sharing and third parties

We share data only as needed with:

• Payment processors (for billing).

• Scheduling platforms (to manage lessons).

• Emergency services if required.

These providers are contractually required to protect your data.

Data security and retention

• We use reasonable administrative, technical, and physical safeguards to protect data. We retain personal information only as long as necessary for business, legal, or safety reasons, then securely delete or anonymize it.

Your rights

• You may access, correct, or request deletion of your personal data. You may opt out of marketing SMS or email at any time. To exercise rights, contact us using the details below.

Cookies and tracking

• Our website uses cookies and similar technologies to operate the site and analyze usage. You can manage cookie preferences in your browser.

Changes to this policy

If you have questions, want to access your data, or wish to opt out of marketing, please contact us.

• We may update this policy; we will post the revised date at the bottom of the page and notify registered users of material changes.

Kelly is looking forward to get your swim lessons started at the pool!!!

Private Swim Lessons with Kelly

45-minute personalized swim lessons for kids and adults. Building safety, confidence, and real swimming skills.

Kelly has been teaching children and adults how to swim since she was 13 years old. She makes the experience educational, safe and enjoyable at the same time.

© 2026 Swim Lessons with Kelly. All Rights Reserved.